Why list your business and events on Find What's On?

People rarely discover a local business in just one way. They might see a social post, hear about an event from a friend, search for something to do this weekend or notice your name on a community page. The challenge is giving all of that interest somewhere useful to land.

A Find What's On business profile and event listing create that place. Your social channels can start the conversation; your listing can hold the practical information people need before they decide to visit, book or share.

Reach people who are already looking for something to do

Most social posts are shown to people while they are scrolling. An event directory serves a different moment: people visit because they want to make a plan. They may be comparing dates, locations, prices or activities nearby.

That intent matters. A clear listing helps your business appear in a context where the next question is not simply "Do I like this?" but "Could I go to this?"

Give every campaign one reliable destination

Event details spread quickly across posters, messages and social networks. They also become inconsistent quickly. One post says 6 pm, another says 6.30 pm, and an old graphic keeps circulating after tickets sell out.

Your Find What's On event page can be the link you use everywhere. It can bring together the event name, date and time, location, price, booking link, description and cover image. When the important details live together, customers have less work to do and your team has one page to check.

Show the business behind the event

An event can introduce someone to your business for the first time. A public business profile helps that person understand who is hosting, where you are based and what else you offer. It also keeps your upcoming events connected to your business instead of leaving each promotion as an isolated post.

Complete the profile with an accurate description, location, contact information, opening details, profile image and useful links. Think of it as the steady foundation underneath shorter campaigns.

Make your marketing easier to reuse

A complete listing gives your team an approved set of facts and words. From it, you can create:

• a launch post focused on the main benefit;
• a reminder post featuring the date and booking deadline;
• a short email with a link to the full details;
• a story or reel answering one common question; and
• a final update if availability, timing or weather changes.

This saves time and reduces the chance of different channels telling different stories.

Build local recognition over time

One listing is useful. A consistent presence is stronger. When people repeatedly see accurate events and helpful updates from the same business, the name becomes familiar. Customers can also follow businesses on Find What's On, making it easier to keep favourite organisers and their upcoming events close at hand.

Consistency does not mean posting every day. It means publishing worthwhile information when you have it and keeping public details current.

Start free, then promote selectively

You can create a business account, build a public profile and list an event with one cover image without paying for featured placement. Optional promotion is available when a particular event needs extra visibility, richer galleries or video.

That lets you establish the basics first. Before paying to amplify anything, make sure the title is clear, the image is relevant, the date and location are correct, and the booking path works.

What a listing can and cannot do

A listing does not guarantee a crowd, and it should not replace your own website, email list, social channels or community relationships. Its value is in making your business easier to discover and your event easier to understand. It gives every other piece of promotion a strong page to point towards.

Your 15-minute starting checklist

1. Create your business profile and check the public contact details.
2. Add the next confirmed event, including its exact date, time and location.
3. Upload a clear cover image that still works on a small screen.
4. Add the direct booking or enquiry link.
5. Open the public page as a customer and test the next step.
6. Share that page through the channels your audience already uses.

Ready to make your next event easier to find? Create your free business account and publish the details while they are fresh.